This is a watch advertisement of Solvil et Titus. The message of this watch advertisement can be clearly seen from its slogan of “Time is love”. This slogan is simple and memorable. The slogan "Time is Love" is mean love has no time limit. Time is a tangible testimony of love. The word “Time" is front of "love". It highlights the importance of time, it also relevant to the watch advertisement which is about time.
This advertisement is telling a story about an old couple sign a 100 years contract of marriage. It is using the technique of narration to sell the watch. Take this story as an example and illustration, to show this brand of watch can make people understand the importance of time and love, it impacts a person’s life. Besides, it is using a cause and effect technique to demonstrate the benefits of the watch. If people possesses this watch, they will get an endurance of love. Hence, audience may desire to purchase.
The advertisement has a window effect, provides visions of the future. It implies a brief to audience that they will possess an endurance of love if they purchase it. Furthermore, this advertisement is appeals to positive emotion which is romantic, sweet and touching. This advertisement uses the techniques of music, color and visual elements to strengthen the message. It not only sells the product of watch, but also reminds people the importance of time and love.
Product-oriented advertisement ranges from sharing information about the watch of Solvil et Titus. Form of advertising in order to persuasive consumers to make a purchase. Furthermore, there are some idea-oriented element which support a message of time is love. This advertisement also reminds us to cherish what we have possessed. An endurance of love can be achieved as long as there is persistent care, trust and hope always within our hearts.
The target audiences are all people, especially a couples and partners. Generally speaking, this advertisement is creative and effective in the sense of promoting its product and conveying a good message.
Source: http://www.youtube.com/watch?v=wYDHEnv-cH8&list=PLUcZ2XAWi6VhsqmV-RCmjgH9dnEr3Y9eh
This advertisement is telling a story about an old couple sign a 100 years contract of marriage. It is using the technique of narration to sell the watch. Take this story as an example and illustration, to show this brand of watch can make people understand the importance of time and love, it impacts a person’s life. Besides, it is using a cause and effect technique to demonstrate the benefits of the watch. If people possesses this watch, they will get an endurance of love. Hence, audience may desire to purchase.
The advertisement has a window effect, provides visions of the future. It implies a brief to audience that they will possess an endurance of love if they purchase it. Furthermore, this advertisement is appeals to positive emotion which is romantic, sweet and touching. This advertisement uses the techniques of music, color and visual elements to strengthen the message. It not only sells the product of watch, but also reminds people the importance of time and love.
Product-oriented advertisement ranges from sharing information about the watch of Solvil et Titus. Form of advertising in order to persuasive consumers to make a purchase. Furthermore, there are some idea-oriented element which support a message of time is love. This advertisement also reminds us to cherish what we have possessed. An endurance of love can be achieved as long as there is persistent care, trust and hope always within our hearts.
The target audiences are all people, especially a couples and partners. Generally speaking, this advertisement is creative and effective in the sense of promoting its product and conveying a good message.
Source: http://www.youtube.com/watch?v=wYDHEnv-cH8&list=PLUcZ2XAWi6VhsqmV-RCmjgH9dnEr3Y9eh