Most of the people in Hong Kong love fast food because it is cheap and convenience. In order to increase the restaurant’s competitiveness, it is essential to use different techniques in the advertisement to attract more customers.
Product-oriented
This advertisement focuses on promoting the burger. It tries to sell the burger as ‘healthy’ food by using the words ‘natural, juicy, tasty’ and listing the fresh ingredients. Also, the ingredients of the burger is very balanced, it creates a positive image of a balanced diet.
The comparison-contrast
It is obvious that the burger is bigger than the person’s face. The exaggeration of the size means that the burger is well-priced.
The slogan is also a comparison of other ‘black’ burgers in the fast food market. It promotes that our burger is the ‘best’ among others, and you should try it without hesitation!
The Icon- Pac Man
Most of the people may be addicted to the mobile phone apps nowadays. The icon of Pac Man reminds us of our childhood because most of us have the experience of playing this game. If we try the burger, we get a chance to memorize our childhood and share this happy moment of our friends!
Not only the teenagers or adults, the kids also will be attracted by this icon because it is very cute and sharp!
So, this advertisement promotes the goods of the burger, together with the use of comparison, good slogan and the significant icon. Most of the people will love it. The parents and the kids will enjoy the fresh ingredients, the teenagers and adults will share their happiness… Everyone can find a reason to enjoy the burger!!!
Product-oriented
This advertisement focuses on promoting the burger. It tries to sell the burger as ‘healthy’ food by using the words ‘natural, juicy, tasty’ and listing the fresh ingredients. Also, the ingredients of the burger is very balanced, it creates a positive image of a balanced diet.
The comparison-contrast
It is obvious that the burger is bigger than the person’s face. The exaggeration of the size means that the burger is well-priced.
The slogan is also a comparison of other ‘black’ burgers in the fast food market. It promotes that our burger is the ‘best’ among others, and you should try it without hesitation!
The Icon- Pac Man
Most of the people may be addicted to the mobile phone apps nowadays. The icon of Pac Man reminds us of our childhood because most of us have the experience of playing this game. If we try the burger, we get a chance to memorize our childhood and share this happy moment of our friends!
Not only the teenagers or adults, the kids also will be attracted by this icon because it is very cute and sharp!
So, this advertisement promotes the goods of the burger, together with the use of comparison, good slogan and the significant icon. Most of the people will love it. The parents and the kids will enjoy the fresh ingredients, the teenagers and adults will share their happiness… Everyone can find a reason to enjoy the burger!!!