Nowadays, many fast food restaurants provide different hamburgers, so if they want to sell more of their burgers, they need to use advertisement in order to increase the popularity of their products. This advertisement is about Burgerking’s new product which is Premium Kuro burger.
Product-oriented Advertising
The design of the advertisement make Premium Kuro burger is more attractive and special, so the burger is put in the middle and very large because it wants customers focus on the burgers. In order to attract people to purchase the product, the burger is
drawn with a crown because people eat it and they seem have power.
Comparison- Contrast
There are two burgers in the
advertisement and the burgers make a big contrast. Premium Kuro burger is larger
than the other burger a lot, so it can encourage customers to buy their product
than other competitors’. Also, the smaller burger worships the Premium Kuro
burger. The bigger burger is put on the stage with the color of blue and red and
these colors mean noble. It shows that when customers choose the burger, they
also will become very honorable and different from other
people.
Powerful Slogan
The slogan is that “ Black
is the best”. “Black” is for the burger and it may be the best in the world.
Therefore, if people eat them, they also can become the best. Then the slogan
may be influential and effective in the advertisement.