Burger King launches a new product!
This designed advertisement of Burger King is eye-catchy, creative and attractive. It is about a new product launched in Japan called Premium Kuro Burger. Basically, it is a product-oriented advertising as the Premium Kuro Burger is the main object of the advertisement which is placed explicitly in the center.
Beat the competitor by effective comparison
The technique of comparison-contract is used, because another tiny black burger is drawn in the bottom left hand corner, with a ‘M’ sign to be the metaphor of McDonald’s. Equipping with a crown, the grand and big burger from Burger King is positioned on top of a mountain, which symbolizes that it can outperform the product of its competitor significantly. This can help to build the strength of Burger Kings brand image and capture a good positioning in the market.
Brand differentiation by memorable slogan
Besides, this advertising poster uses the cause and effect technique by using a perfect slogan ‘Black for the BEST’. This slogan uses rhyme ‘Black’ and ‘Best’ to make the slogan to be smooth and memorable. The word ‘Best’ can reflect the cause and effect relationship. After eating the new black burger from Burger King, the customers can become the best.
Gain customers by emotional appeal
As a whole, this advertising poster uses the mirror effect, which mirrors the target customers as the best to fulfill their self-image. Consumers who look for the best quality will be the target of this advertising poster. Premium Kuro Burger is designed for the best people, which is the selling point of the product as Burger King makes ‘best’ to be the self-expressive attribute to induce consumers to buy it. It is a typical kind of emotional appeal that attracts consumers to purchase it because of the outstanding taste and quality, which is especially suitable for those who look for the best in the market.
This designed advertisement of Burger King is eye-catchy, creative and attractive. It is about a new product launched in Japan called Premium Kuro Burger. Basically, it is a product-oriented advertising as the Premium Kuro Burger is the main object of the advertisement which is placed explicitly in the center.
Beat the competitor by effective comparison
The technique of comparison-contract is used, because another tiny black burger is drawn in the bottom left hand corner, with a ‘M’ sign to be the metaphor of McDonald’s. Equipping with a crown, the grand and big burger from Burger King is positioned on top of a mountain, which symbolizes that it can outperform the product of its competitor significantly. This can help to build the strength of Burger Kings brand image and capture a good positioning in the market.
Brand differentiation by memorable slogan
Besides, this advertising poster uses the cause and effect technique by using a perfect slogan ‘Black for the BEST’. This slogan uses rhyme ‘Black’ and ‘Best’ to make the slogan to be smooth and memorable. The word ‘Best’ can reflect the cause and effect relationship. After eating the new black burger from Burger King, the customers can become the best.
Gain customers by emotional appeal
As a whole, this advertising poster uses the mirror effect, which mirrors the target customers as the best to fulfill their self-image. Consumers who look for the best quality will be the target of this advertising poster. Premium Kuro Burger is designed for the best people, which is the selling point of the product as Burger King makes ‘best’ to be the self-expressive attribute to induce consumers to buy it. It is a typical kind of emotional appeal that attracts consumers to purchase it because of the outstanding taste and quality, which is especially suitable for those who look for the best in the market.