In my opinion, the success for catching audiences' attention and bringing out the thesis are some of the keys to make a good advertisement. Here is an good example.
Ya, it is funny and ...... the child is very cute and innocent!
Let's back to our topic.
In this video, it can be seen that it is a product-oriented advertising about a famous automobile manufacturer from German. The selling point is the new technology of the car remote control, which can be used far away from the car. The main methods to present it are by using the technique of narration and example/ Illustration.
For narration, the advertisement presents the product by telling a story with appealing to emotion. It is related a child having role play at home. The child acts as one of the characters in the film ‘Star War’ called Darth Vader. In the film, Darth Vader owns superpower which can control things. Therefore, the child wears toy armor and try to see whether he (suppose to) can learn about it. However, he fails as there are no reactions on the objects he has tried. At that moment, his father comes back from work. He rushes the car which is Volkswagen owned by his father, and tries again about his “superpower”. Suddenly, there is a reaction and the car’s engine starts running. Actually, it is done by the father in kitchen with using the car remote control. By using a sense of humor of appealing to emotion, the audiences are easily attracted by the similar film character, interesting story, and unexpected but full of innocence’s ending.
Meanwhile, there is a use of example/ illustration. The story in the advertisement is one of the examples for how the new car remote control can convince people and satisfy them needs. Having fun with family is one suggestion.
In this video, it can be seen that it is a product-oriented advertising about a famous automobile manufacturer from German. The selling point is the new technology of the car remote control, which can be used far away from the car. The main methods to present it are by using the technique of narration and example/ Illustration.
For narration, the advertisement presents the product by telling a story with appealing to emotion. It is related a child having role play at home. The child acts as one of the characters in the film ‘Star War’ called Darth Vader. In the film, Darth Vader owns superpower which can control things. Therefore, the child wears toy armor and try to see whether he (suppose to) can learn about it. However, he fails as there are no reactions on the objects he has tried. At that moment, his father comes back from work. He rushes the car which is Volkswagen owned by his father, and tries again about his “superpower”. Suddenly, there is a reaction and the car’s engine starts running. Actually, it is done by the father in kitchen with using the car remote control. By using a sense of humor of appealing to emotion, the audiences are easily attracted by the similar film character, interesting story, and unexpected but full of innocence’s ending.
Meanwhile, there is a use of example/ illustration. The story in the advertisement is one of the examples for how the new car remote control can convince people and satisfy them needs. Having fun with family is one suggestion.