training that cut flying fruit in a jungle. About twenty millions people visited
it, so it is very popular among the internet.
Firstly, the advertisement was used some techniques, for example narration.
It used their advertisement to tell a story in order to sell a cellphone game.
A fat man went to a jungle to have training.
Actually, the game was similar to the story.
Our fingers just like the sword to cut fruit.
Also, the advertisement is full of humor, so that it can attract more people to notice it.
It was used pocess to demonstrate the game.
It is very interesting and funny because the fat man needed to cut fruit with a sword, but his fat body looked like very clumsy and his facial expression seemed very hard and needed more effort. When he felt angry, he would banana with the skin. This scene is humorous that make audience split one's sides laughing.
In addition, the advertisement also was used appeal to positive emotion.
It created an exciting atmosphere, so it meant that the game also was very exciting. The training of make the guy felt hard, but he still enjoy it because he never stopped to start and he hoped he could do well. When the fat man started to cut, it made people feel excited and nervous about the man. This scene made people want to laugh and agree to his effort. Audience also wanted to involve in the game.
It would be popular as the
fat man that had a powerful and nimble image attracted people to see he will be
successful or not. Therefore, it had the window effect that implied a brief
narrative, taking the ordinary people to a new and aspirational self because many people are ordinary, but they can be bright if they put effort, like the fat guy.