Why is it so popular?????
Idea oriented: Age, is it important??
This advertisement successfully promotes the image of Taco Bell because it shares an idea that age is not a barrier for us to strive for our dreams and we can choose lifestyle we want regardless of our age.
In fact, old doesn't represent old fashioned, sick, burden and vulnerable. It is not the fact that the elderly can only stay at the retirement home and protected by the nurses. They can also be cool and energetic, and make friends but not always lonely. They can share happiness and support each other!
Narration
Can you image how ‘crazy’ the elderly can be? This advertisement will show you! The elderly escaped from the retirement home and start their journey at night. They are like the young people who love playing, driving, Disco and tattoo. What’s more, they eat fast food which brought from Taco Bell. Although they meet the police, they stay calm and go back to retirement home, just like the kid go back home and report to the parents!
Window effect: Taco Bell brings you friendship and courage!
The audience can image that it is an enjoyment if you buy food from Taco Bell especially when you are exhausted. And, there is no afraid even if you face ‘challenge’ because your friends are always there. They are your support and remind you to stay young regardless of your age!!
Appeal to emotion
This advertisement also use 'humor' to represent the ladies and gentlemen's 'crazy life style'! Not just the young can be rebellious, the old man can also do it ! In fact, they once were young. They have the rights to experience their memories in the old day!